U.S. Market Entry & Support

Spectivate helps companies rapidly and economically establish their initial U.S. operations.  Small and medium-sized companies have different needs when establishing a toehold in new markets. Limited resources often require cost-effective “walk before you run” steps, while still conveying a credible, trustworthy experience to new customers. 

How We Can Help

If you’re a European, Asian, Middle Eastern or South American company thinking of entering the North American market or accelerating  growth Spectivate can help:

  • Establish an immediate professional presence in the U.S. with a contact point that is time zone and language friendly.
  • Execute a region/market appropriate go-to-market plan including marketing, customer engagement, and sales operations.
  • Recruit first hires, open a physical office, corporation formation, and establish appropriate legal, financial, and operational guidance on local norms for the U.S. market.
  • Execute “reversible” market test cases which provide sensible, risk-adjusted, minimal investment first steps.
  • Offer industry expertise and a network of relationships including hardware and software vendors, US government contractors, business associations, advisory boards, and eco-system partners.

Spectivate is headquartered in NY and has a nationwide network of relationships and contacts

Problems we Address

Typical challenges faced by companies entering the U.S. market include:

  • No plan or uncertainty on taking first steps. 
  • Finding initial success without large initial investments.
  • Risk of missteps from limited knowledge/experience with U.S. business norms 
  • Customer discomfort with language and time zone differences.
  • Customer skepticism of service/support due to distance.

Get in Touch

Drop us a note! We are always happy to have an exploratory discussion and see if we can help.