Helping you start, run or grow your business or key initiative.
The Spectivate team has a broad background with B2B products, often technically oriented and typically associated with a longer sales cycle involving multiple stakeholders. Having experience in the extremes of both large multi-billion dollar organizations and zero-revenue startups, Spectivate brings the right balance of strategy for long term planning coupled with a bias for action to pay the bills now. Our focus is generally with small businesses and startups who are looking to do new things or make big changes.
Spectivate can help in the following areas:
- Sales & Business Development: Crafting both strategy and tactics to target and engage profitable customers and partners.
- Marketing: Help to articulate your value proposition and then execute activities to build awareness, generate leads and enable sales.
- Product Management: Companies often need both discipline and perspective to distinguish between what they can do from what they should do to maximize revenue and profit.
- Talent Management: Help with hiring, interviewing, managing and creating compensation plans to help attract and retain employees.
- Crisis Management or Business Transition: Unforeseen events or significant business disruptions can require additional experienced resources to address.
- “Been There – Done That” Insight: Small company leaders sitting alone at their desk tackling issues often need a voice of experience to bounce ideas off of or get fresh input.
Some examples of our work are:
- Serve as a behind the scenes coach/sounding board for startup CEO
- Serve as an “on demand” senior VP level presence at critical meetings
- Develop an integrated marketing and sales process to build and manage an opportunity pipeline
- Take leadership role on key strategic initiative such as deploying a CRM system
- Build a product launch plan.
Spectivate can work on a simple hourly basis, or monthly retainer. Please contact us to discuss.